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CITIZENS’ ADVISORY COMMITTEE Minutes of the Meeting of March 27, 2003 Staff:
Jane Earle and David LaFrance Guests & Presenters: Terri
O'Brien Update on
Advertising Campaign & Communication Plan for Summer 2003
Terri
O'Brien of O'Brien & Associates (marketing company) made a presentation to
the CAC regarding the marketing strategy recommended to the Board.
The presentation included a situation analysis, marketing objectives,
creative ideas, and a schedule of implementation.
Myrna requested a copy of the survey done by O’Brien.
The survey was done to see what customers know about the drought and
water use. A few CAC members
commented that the proposed advertising campaign did not address issues of lack
of responsible planning by water utilities and the growth in the metro area. Update
on Finance Issues, Including Public Suggestions of Irrigation Meter Program
& Consumption Based SDC
David LaFrance gave
the CAC an update on the proposed consumption based SDC and the proposed
irrigation project to the CAC. David
reported his rate staff had other projects such as the proposed 2003 surcharge
increase and a rate study that were taking most of their time.
Staff has looked at the consumption based SDC and has met with Don
Thompson. SDC rates will be
discussed again in year and a half (the Board has directed staff to do a SDC
study every two years) and at that time the Board and staff will discuss all
suggestions on changes to the current SDC structure.
David reported that his staff disagrees with the concepts of the
proposed irrigation meter project. The
proposal of irrigation meters and the current drought has revealed some
inequities in the rate structure which staff needs to be address. David
also distributed a copy of the 2003 budget. NEXT MEETING The next regular meeting of the Citizens' Advisory
Committee will be held on Thursday, April
17, 2003 at
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