The Use Only What You Need Campaign
In the spirit of using only what you need, let’s make this simple. Customers are everything. Without their efforts, providing a secure water future is an exercise in futility. But carrots work better than sticks. Playful encouragement is a lot more memorable than lectures. Using this approach, the campaign, along with some groundbreaking conservation programs, has helped reduce water consumption about 20 percent over the past six years. Not to mention, its innovative use of nontraditional media has captured the imagination of a city and acclaim around the world. Enough said.
See more campaign highlights through the years in the photo gallery and video gallery.